POUR DIFFUSION IMMÉDIATE
WILDBRAIN CPLG LIFESTYLE OUVRE LA PORTE À LA MASTER LOCK ENTREPRISE DANS UN ACCORD DE REPRÉSENTATION MONDIALE
L’agence obtient les droits d’un leader mondial des produits de cadenas et de sécurité dans le cadre de son portefeuille croissant de marques Lifestyle
Maarten Weck, EVP & MD of WildBrain CPLG, said: "This partnership with The Master Lock Company is indicative of the truly global reach we can now offer to licensors following our recent expansion into the North American market. As we continue to grow our representation of lifestyle and corporate brands, The Master Lock Company is a stand-out addition to our portfolio, bringing a trusted household name with global recognition. Our teams in New York, London and the rest of the world look forward to executing a comprehensive strategy to secure best-in-class, innovative partnerships that complement The Master Lock Company's core product offering and reinforce its commitment to building a safer, more secure world."
WildBrain CPLG will build strategic licensing programmes for Master Lock and SentrySafe across multiple categories in the home improvement, outdoor and lifestyle sectors. The agency will also focus on growing the presence of both brands in existing and new channels.
"The Master Lock Company has been a trusted name in security and safety for 100 years and we know to ensure success moving forward, we need to leverage the strength of our existing brands in unique ways to reach new audiences," said Justin Matuszek, director of marketing solutions, The Master Lock Company. "Our strategic partnership with WildBrain CPLG gives us access to an expansive and impressive licensing network, and we look forward to leveraging the Master Lock and SentrySafe brands in ways that drive further engagement among both existing and new consumers around the world."
Founded in 1921, Master Lock is recognised around the world as the authentic, enduring name in padlocks and related security products, offering a broad range of innovative solutions for consumer, commercial and industrial end users. SentrySafe was founded in 1930 and is the leading North American brand of fire, water and theft-resistant safes, chests and other protective security containers for residential and light commercial markets.
About WildBrain CPLG
WildBrain CPLG is one of the world’s leading entertainment, sport and brand licensing agencies, with offices in the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece & Turkey, Russia, India, the Middle East and the US. With 50 years of experience in the licensing industry, WildBrain CPLG provides its clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. WildBrain CPLG believes that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
À propos de la société, Master Lock Company
Depuis 100 ans, The Master Lock Company est reconnue dans le monde entier comme le nom authentique et durable dans les cadenas et les produits de sécurité. La société, Master Lock Company propose une large gamme de solutions innovantes de sécurité et de sûreté pour les utilisateurs finaux grand public, commercial et industriel. The Master Lock Company LLC est une unité opérationnelle de Fortune Brands Home & Security, Inc., une entreprise de premier plan en marques grand public. Basée à Deerfield, Illinois, Fortune Brands Home & Security Inc. (NYSE : FBHS) est incluse dans l'indice S&P 500. Pour plus d'informations sur Master Lock visitez www.masterlock.com.
